Dr. López Berroa · Healthcare
Trust on social media, care on WhatsApp.
Dr. Jorge López Berroa practices preventive medicine, epigenetics and aesthetic medicine in Panama. We structured his social media presence and implemented Dana, his clinic’s WhatsApp virtual assistant.
Illustrative recreation · sample conversation, no patient data
The project
From curiosity
to consultation.
His audience was very curious about epigenetics and aesthetic medicine, but that curiosity wasn’t turning into appointments. We worked on two fronts: content and patient care.
The challenge
Convey trust and professionalism on social media, in a market that was new to the doctor, and reply on time to every patient who writes.
The solution
A content strategy with clear pillars (education, testimonials, authority and connection), an optimized profile and a publishing calendar; and Dana, who answers, guides and books the consultation without diagnosing or prescribing.
The result
A clearer, more human and more solid presence, and optimized patient care that has improved the perception and trust of those who choose the clinic.
What we built
The pieces of the project.
Social media audit
→Content strategy
→Optimized profile
→Dana, virtual assistant
→Booking and escalation
Dana always identifies herself as a virtual assistant and refers any clinical question to the doctor.
Let's build what's next
What does
your company build?
Tell us how your operation works today and what you want to improve.
We'll design the system.